Polygraphy(printing trades)

Qualitative polygraphy output is a visit card of any firm. It carries out both informative and advertising character. One of publicity polygraphy prerogatives is its cheapness and informational content. It is not troublesome to consumers.

Polygraphy Output Prerogatives

The most important prerogative of this type of advertising is durable interaction with potential consumer. You can keep the information on a leaflet or booklet until you need to use it. For example colorful pocket calendar can be used for quite a long period time.
According to numerous marketing researches the most effective contact with publicity is directly before the purchase. It can be secured by polygraphy output located in the places of sale (placards, leaflets, banners, billboards etc.) Image output (calendars, catalogues, placards) given as a present to consumer attract attention of secondary audience (partners, relatives, acquaintances.)

Main Types of Commercial Polygraphy Output

Booklet – a book of not very many pages, usually in paper covers. Short information about the output or services or trade mark is given in it. Mass audience attention is counted on.



Brochure – is a small printed publication gives broader information about the commodities of your firm. Bright photos, detailed descriptions and pricelists are given in a brochure.



Leaflet – one of the cheapest and most effective data medium. The leaflet aim is to bring the information to consumers, form their interest and need in buying the advertised goods.



Pocket calendar – is a multi-purpose souvenir which can be presented in a packet with other publicity materials. Pocket calendars are used during the whole year and are handy to use.



Quarterly calendar – is a type of wall calendars which have quarterly calendar net on their surface. Their multi-functionality and convenience make such calendars very popular among the users. Corporative advertising is usually seen on this type of calendars.



Wall calendar – is an important part of an interior. Wall calendars are representative souvenirs used to hold the company image up.



Table calendar – is not only business instrument but also a part of the working surface of a table. It is always in front of person’s eyes that is why the publicity information on it is remembered better.



Placard – large advertising images placed on billboards, at the exhibitions, in the shops. Their task is to form consumer’s full relation to the output and make him buy it.